Culture Industry 2.0
Keywords:
globalization, digitalization of media, global culture industryAbstract
This article intends to show that, in spite of major technological and geopolitical changes in the last decades, the culture industry of today goes on performing the same ideological tasks it used to do in its original version, the one approached and criticized by Max Horkheimer and Theodor W. Adorno atthe beginning of the 1940' in Dialectic of Enlightenment. An evidence for this fact is that the five characterizing operators of the ?classic? culture industry (retroactive manipulation, confiscation of schematism, domestication of style, weakening of the tragic and fetishism of cultural commodities) continue to apply almost unlimitedly to the critical approach of today's mass culture, which is here ironically called ?culture industry 2.0.
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