La industria cultural en el siglo XXI. Sobre la actualidad del concepto de Adorno y Horkheimer
Keywords:
culture industry, critical theory, bourgeois culture, postmodernism, M. Horkheimer, Th. W. Adorno, internet, publicity, virtual world, countercultureAbstract
This text addresses the topicality of M. Horkheimer's and Th. W. Adorno's critique of the culture industry. Its relevance is highlighted by means of a twofold strategy: to differentiate it from the elitist pseudo-criticism based on bourgeois high culture, on the one hand, and from the postmodern cult of superficiality, on the other, for both are two sides of the same coin. The core of this update is the commodity form, ignored by these two pseudo-critiques, but which played a decisive role in the critical theory of the culture industry and is also key to the analysis of the technological and cultural changes in the Internet era. It is from this key that the essay carries out a critique of these recent changes: from technological reductionism to the vampirization and depletion of cultural reserves, including the role of publicity, the virtualization of the lifeworld, the interactivity or the false gratuity of products.
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References
HEINE, Heinrich (1979): Die romantische Schule, en Düsseldorfer HeineAusgabe: Heinrich Heine–Historischkritische Gesamtausgabe der Werke. Ed. de Manfred Windfuhr, Vol. 8/1, Hamburgo: Hoffmann und Campe, 121249.
HORKHEIMER, Max y ADORNO, Theodor W (1947): Dialektik der Aufklärung. Philosophische Fragmente, en Gesammelte Schriften (Vol. 3). R. Tiedemann (ed.). Fráncfort: Suhrkamp, 1986.
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